by Brittany Stephens | Jul 26, 2022 | Content Marketing, Digital Marketing, Marketing Budget, Property Management Marketing, Sales, SEO
We talk a lot about content marketing. But, what is it? More importantly – does it still work in 2022? We’re answering some of those questions today. What is Content Marketing for Property Managers? Let’s start with a simple definition of content...
by Brittany Stephens | Jun 29, 2022 | Content Marketing, Marketing Best Practices, Property Management Business Tips, Property Management Marketing
Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry. But now, everyone is doing it. This type of marketing is not only...
by Brittany Stephens | Jun 2, 2022 | Competition, Content Marketing, Digital Marketing, Getting Found, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....